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The New Helvetica
Thanks to Leighann Franson for writing this up! Over the past year, I’ve heard the same response uttered from new clients across various industries, “We want the voice to be real, honest, succinct. No...
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2010 Creative Resolution: Fail
John, a brilliant writer and good friend of 52, contributed this piece in December of 2009. How do you think these methods have stacked up so far in 2010? I thought up a wish around Christmas 2008....
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Livin’ the Freelance Dream
Written by Nancy L. for 52′s blog. Thanks so much Nancy. If there’s one question I’ve heard the most over the years, it’s “How did you become a freelance writer?” People are somewhat fascinated by...
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Putting the F-U-N Back in S-E-O
Written for 52′s blog by Andy Y. You are the man Andy. Let’s face it. SEO, the great digital hope for agencies and the clients they serve, has come to have a stigma of boredom attached to it for...
View ArticlePosition Open: Writer
One of the best and most reputable firms in town is adding to its team. We’re helping them identify the right fit for their group–an awesome writer who can shoot the breeze with a beat reporter and has...
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Spell Check Can’t Save You
Poor spelling: It could cost companies millions and could cost you an interview. Read, reread and have someone who can spell better than you check it again before sending off a correspondence with a...
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